MizMiz was repositioned for a Gen Z audience through a Battle Carnival experience at Alserkal Avenue, transforming a gamified app feature into a physical, high-energy cultural moment. The visual language needed to hold the tension between nostalgia and competition, bold enough to command the space but playful enough to feel lived in.

I was responsible for the end-to-end graphic design execution across the entire event space, working within the given art direction to build a visual world that ran consistently across every zone, touchpoint and printed asset on site.